Dear EngNet Visitor,
Even though this is a longer than usual newsletter, it contains some important information about your EngNet listing and other related online issues, so read on...
Have you been approached by “Google”?
 Some of our clients have been ripped off by companies claiming to be “Google” or “working for Google”. This
is a misrepresentation and these companies are usually selling Google Adwords. They claim to
offer you a guaranteed amount of clicks and tie you into a contract. Beware – it is easy to obtain clicks for a Google Adword campaign, but it is a completely different story when quality and correct keywords are considered. For example, if you manufacture a peristaltic dosing pump, we could focus on a broad term like “pumps” and send you
plenty of traffic that you would be paying for. However, most of this traffic would be irrelevant and you would literally be pouring money down the drain.
At EngNet, our focus is online marketing and therefore Google Adwords are very much part of our product offering. They are highly effective, but only if done correctly. For every campaign we run, we take into account
appropriate keywords, correct ad setup, correct geo-location, etc. We would be more than happy to discuss this in more detail with you. Please feel free to contact Yolandi for more information at yolandi@engnet.co.za.
BEE Certificate
You asked for it and now you have it! You can now load your BEE certificate onto your EngNet listing. A tab is displayed on the left panel,
which will open up to your full certificate. This feature is available from the Bronze10 package upwards. There is no need for you to worry, if you do not have a BEE certificate as the tab will only display if one is loaded. This feature is only
available in South Africa.
User Registration
 We are phasing in a user registration. This will have a number of benefits and add flexibility to company management. In the long term, the user registration will allow for the recording of visitors to your Listing on EngNet and therefore you will have contact details
of persons browsing your pages. In addition, you will be able to manage your suppliers through this interface, providing you with a supplier management platform. To
register as a user is quick and easy, go to www.engnet.co.za, click “register” on the top right and fill out the five fields.
EngNet Packages
Many of you have been with us for over 10 years and as a result may not be fully aware of all the packages we now offer. In summary, we have:-
- For startups: Bronze10, Bronze50 and Silver70.
- For small to large business: Silver100Elite, Gold110Elite, Platinum155Elite and Platinum185Elite.
In February, the Silver70 will become the Bronze70.
Further information about the packages can be found at http://www.engnet.co.za/subscribe/paid_listing.aspx. Alternatively, please contact Esther at esther@engnet.co.za who will gladly assist you.
New Catalogue Feature
We have launched a new Catalogue feature that will be exclusive to Platinum185Elite
only. This will give you the ability to add all your products, parts, used equipment, etc. to your EngNet Listing and have it displayed on your website. This means, you only have to maintain your catalogue in one place.
For more information about this product, please contact Adrian at adrian@engnet.co.za.
EngNet Toolbar
We have created an EngNet Toolbar (something like the Google toolbar). This is a fantastic new tool that gives engineering buyers,
procurement officers, engineers and technicians direct access to searching EngNet, accessing the Units Converter and the Engineering Dictionary. As you can see in the image below, you can install this along with your Google toolbar or any toolbar
for that matter. Searching is now convenient between your favorite search engine and EngNet. To download and install this toolbar click here.
Mobi Website
This week we launched the Mobi version (a trimmed down version for cell phone browsing) of EngNet. To view on your cell phone go to www.engnet.mobi. Please let us know what you think.
Milestones
It has been a busy year at EngNet and as we have become the Engineering Directory of choice, the growth and benefit to you will continue. Reflecting on the year that has been, I can think of the following milestones:
- More than doubled the size of our offices.
- Increased our staff compliment by 60%.
- Increased client retention.
- Increased market share.
- Launched the EngNet Toolbar, EngNet Mobi and The Product Catalogue amongst numerous other improvements.
- One staff member got married in May.
- Another staff member had a baby boy in August.
- And another staff member got engaged just a week ago.
I am humbled by this growth and thank you, our loyal customer, for your continued support and the good relationship we have enjoyed.
Christmas Shutdown
 We will be closing the office from 27 December 2010 to 31 December 2010 and reopening on Monday, 3rd January
2011. May I take this opportunity to wish you a blessed holiday season and I hope that you will all take off some time to relax with your family.
Until next year!
Adrian Cooney
EngNet
Tel: 011 792 1311
Fax: 011 791 7816
1st Floor, Boskruin Village Shopping Centre, Corner Hawken & President Fouche Roads, Boskruin, 2194
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In this issue
In other news
Online News
IAB: Online ad sales break records; Meeker predicts more
Another quarter, another record-breaking online ad spend. Interactive Advertising Bureau and its research partner, the auditing firm Price Waterhouse Cooper, announced that the $6.4 billion in online ad revenues in Q3
was the highest quarterly result since the IAB began monitoring in 1996. That figure is 17% higher than the amount made in the same quarter of 2009 for the best year-over-year growth since Q1 2008, when it topped 18%. The double digit growth in
online ads during the first two quarters of 2010 combined to set a half year revenue record. The continued growth after an already impressive quarter “appear to demonstrate that the recovery isn’t running out of steam, despite continued worries
about the wider U.S.,” paid Content’s David Kaplan observes. “The recession merely interrupted the momentum of ad dollars from traditional to online. As long as the economy doesn’t worsen, those trends will almost certainly continue,” Kaplan
concluded. PwC partner David Silverman predicts that online ad dollars will reach at least $24 billion by the end of the year, which would break the IAB’s yearly record as well.
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