EngNet Newsletter - 'Marketing they'll thank'

EngNet Newsletter - 'Marketing they'll thank'

6 Steps to a Successful 'Marketing they'll thank you for' Campaign

Introduction
In this newsletter I would like to cover a marketing method that has proven tremendously successful for EngNet, that can be specifically applied to engineering related companies.

Our latest marketing campaign has been called our 'Marketing they'll thank you for' campaign. We set out to provide our users with something useful, which advertised EngNet, made it easy to pass on to friends and colleagues (creating a viral marketing effect) and made sure that EngNet's name would be on as many engineering desktop computers as possible. We also wanted to breakthrough to more engineers, buyers and sales engineers. The people active in equipment selection and purchase.

Last year we conducted a survey (survey results) asking how engineering users found engineering products and services. The top three methods were as follows:

1. Existing Suppliers (i.e. keep your customers happy)
2. Search Engines and Directories
3. Word of Mouth 

In studies done, apparently it takes three times more effort to obtain an order from a new customer than it is to receive additional business from an existing customer. That is quite an incentive to keep your customers happy. More than just keeping them happy, we need to ensure that they don't forget us without us becoming a pain. So how do we make sure they remember us?

There are a number of ways to ensure customers remember your company such as press releases, advertising etc. I would like to cover one method that we have found extremely effective and will continue to be effective for a long time yet. 

For our 'Marketing they'll thank you for' campaign we developed an engineering units converter software application (download here). 

6 Steps to Successful 'Marketing they'll thank you for' Campaign:

"Why is it marketing they will thank you for?"

You are providing your cusotmers with something that they can use, and while they are using it, your company is being advertised.

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