11 Ways to Promote Engineering Websites
Tuesday, 28 November, 2000
Next time you go to a board meeting, why not suggest the following:
" As the Internet doesn't work for our company, what we should do is design, produce and print 10 000 catalogues, put them in a store room and leave them there". I can hear your response- "Don't be daft!", "This guy is a complete idiot"...
The reason I make this statement is EngNet communicates with thousands of companies with regards Internet Marketing in the Engineering Industry. Many companies keep telling us that the Internet doesn't work, they say they have tried it and they received absolutely no business from it. What do they mean they tried it? It generally means that they had a website developed (we'll not discuss website design in this newsletter) and it was made available to the world via the Internet, and it didn't work.
My argument is, if you can print 10,000 catalogues and deliver or post them, why can't you develop a website and email, post or fax your customers to inform them that you have a website that provides all your company's information. Designing a wonderful website and failing to promote it effectively, is like producing thousands of expensive glossy catalogues and never delivering them to your clients. Makes no sense.
Over and above a website performing the function of a catalogue, there are many other features and benefits that can be gained out of having a website. In addition, there are many ways in which to promote your website. This newsletter will focus on the promotion of websites, some free methods and some that you pay for.
11 WAYS TO PROMOTE ENGINEERING WEBSITES
Go To www.engnetglobal.com/tips/newsletter3.asp for the full article
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EngNet needs your Help!
EngNet has been designed with the view of becoming a useful and personal tool for each and every engineer. With this in mind, we need your help to build EngNet into an even more valuable service. If your company can assist, or if you know of a person who would be interested in getting involved, please let us know.
Here are the areas where you can be of assistance:
1. Help build categories - Email: support@engnetglobal.com
We have been inundated with new categories / industry suggestions from our valued users. This forms an integral part in advancing EngNet. We would like to hear from you whether you or your company could assist us in actively building categories relating to your industry in exchange for advertising on EngNet.
2. EngNet Seeks Agents - Email: sales@engnetglobal.com)
EngNet is growing fast. We are looking for agents to represent EngNet in their local markets. This opportunity exists for excellent revenue generating streams.
Possible agents:
- Engineering Related Advertising / PR Agencies / Freelance agents
- Self Motivated Sales People (Long Term Business Opportunity)
3. Add a EngNet link to your website
Please feel free to provide a link from your website to EngNet so we can ensure this service that has been designed for you the engineer becomes more useful.
We are currently investigating implementing an affiliate program and will advise you of any new developments.
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